How s.Oliver transformed a digital promo card into a revenue growth tool
-
20. 1. 2026
-
3 min read
6,270
coupons downloaded
+30%
higher basket value
50%
new customers
The fashion brand s.Oliver is among the best-known fashion brands in the Czech Republic and Slovakia. As part of their pre-Christmas campaign, they were looking for a way to effectively motivate customers to make repeat purchases – while also gaining clear data on their behavior across stores and the e-shop. Therefore, they opted for the PassMachine digital promo card, which allows for quick campaign launch, direct customer communication, and real-time results tracking.
A simple tool with a clear benefit
The goal of the campaign was to offer customers an attractive reason to download the promo card – a 30% discount on their next purchase. The digital coupon was created in a single day within the PassMachine client portal and was immediately ready for deployment across all sales channels. Customers simply downloaded the card via a QR code displayed in-store, in packages from the e-shop, or on social media, and saved it to their mobile wallet (Apple Wallet or Google Wallet). The promo card provided not only a discount but also a new communication channel – push notifications with time-limited offers, information about collections, or seasonal promotions.
We welcomed the digital coupon with open arms, and no one expected it to achieve such great results. The numbers continue to assure us that the coupon is now an indispensable tool for growing our revenue.
Michaela Půrová, Marketing Coordinator s.Oliver CZ and SK
Fast implementation and flexible management
Within the client portal environment, the s.Oliver team can change the content, design, and texts of the promo card at any time, in real-time, without the need for further development or printing. The back of the card serves as a space for all important information – from links to the website and social media to contacts or opening hours. This has transformed the promo card into a long-term marketing tool that can be used even after a specific campaign has ended.
The campaign confirmed that a digital promo card can bring not only higher revenue but also new and reactivated customers.
The PassMachine digital promo card proved itself in the s.Oliver campaign as a fast, flexible, and measurable solution that:
· motivates customers to make repeat purchases
· allows for immediate changes in content and design
· provides clear data on campaign results
· enables unlimited communication at no extra cost
PassMachine has thus become an important part of s.Oliver's sales support tools and clear proof that digital promo cards are not just a short-term trend, but a strategic channel for long-term customer loyalty.
