PassMachine × Děkovačka
Discount coupons from e-shops directly in Apple and Google Wallet
Děkovačka connects over 380 e-shops in the Czech Republic and Slovakia. After completing an order, it offers the customer up to three discount coupons for other, non-competing e-shops from the offer, which they can use for their next purchase. Thanks to the integration with PassMachine, they can save the coupons directly to Apple Wallet or Google Wallet with one click. They don't have to search for them in their email; they have them readily available at the moment of purchase.
From the thank-you page directly to your mobile
Děkovačka doesn't change its way of functioning. However, the approach to the customer after the purchase fundamentally changes. The customer no longer has to search for the coupon in their email; they have it directly on their mobile, securely stored in their mobile wallet as a digital card, and it becomes accessible to them precisely at the moment they want to make a purchase.
From order to coupon in Apple and Google Wallet in five steps
- Customer completes the purchase. After submitting an order in an e-shop participating in Děkovačka, a thank-you page is displayed.
- Selects coupons. On the page, they find an offer of discount coupons for non-competing e-shops and select up to three. They can browse categories or search directly.
- Enters contact details. They fill in their first name, last name, and email. The coupons will be sent to their email.
- Saves coupons to their mobile wallet. Directly on the page, they see an overview of coupons with conditions and buttons to add them to Apple Wallet or Google Wallet. On a computer, they just need to scan the QR code with their phone's camera.
- Uses the coupon when they want to shop. The coupon is on their phone as a digital card. On the back, they will find the discount code, conditions, and validity. A link takes them directly to the e-shop with one click.
How integration with PassMachine enriches Děkovačka's offering
The synergy between Děkovačka and the PassMachine platform brings a new level of convenience and efficiency to e-shops and their customers:
- Convenient one-click saving: The customer simply clicks a button on the thank-you page or in the email, and the coupon is instantly saved among their mobile cards.
- Constant presence on the phone: The coupon is securely stored in Apple or Google Wallet, where it's readily available to the customer precisely when they decide to make another purchase.
- Smart notification management: The mobile wallet can remind the customer about the offer (e.g., before the discount expires) directly on their phone's lock screen.
- No need to download apps: E-shops participating in Děkovačka gain an innovative mobile channel without having to invest in developing their own mobile application.
What this brings to customers and e-shops
The customer has all coupons in one place, along with payment cards, flight tickets, and loyalty cards. They clearly see the coupon conditions and its validity. They don't need to remember the code or search for the email.
For e-shops whose coupons Děkovačka offers, this means a greater chance that the customer will actually use the discount. The coupon won't be forgotten in the inbox. It's on the phone, which the customer always has with them.
Coupon on the phone, customer in contact
Děkovačka shows that a coupon doesn't have to end up in an email. Saved on the phone, it's readily available to the customer precisely when they are deciding on a purchase. And in the same way, every e-shop can stay in touch with the customer without its own app.
The connection between Děkovačka and PassMachine demonstrates how existing successful e-commerce solutions can be further enhanced with modern technologies. Offering discount coupons in mobile wallets increases the likelihood that the customer will actually redeem the discount, thus representing another step for e-shops towards maximizing the effectiveness of post-purchase communication.