Multipass for mobile wallets

A digital multipass is a great tool for businesses to motivate customers to return and reward them simultaneously. The comprehensive PassMachine solution integrates digital cards, customer registration, item loading, check-ins, and communication into a single platform.

For bistros, salons, fitness centers, or cafes, it creates an opportunity to offer customers a package of services or products that they purchase and pay for in advance, and then use gradually.

Paper cards or separate card tracking systems can complicate record-keeping; customer communication happens elsewhere, and if a physical card is lost, it can be difficult to restore it with its original value.

A digital multipass combines record-keeping and gives the establishment an overview of remaining items and usage history in one place, without the worry of the card being lost or damaged. It saves the customer space in their wallet, as they always have the card within reach on their phone, and they won't lose or forget it.

On the PassMachine platform, operators have the entire process of creating and managing digital multipass cards in one place. They can create the card design for Apple and Google Wallet, a web form for customer registration, and track all data, visits, and statistics. To top up or deduct items, they only need a mobile phone. Additionally, all multipass allow using the back of the card for important information and sending notifications to customers, including location-based ones.

Each establishment has a different visual identity and different requirements for what the multipass should contain. On the PassMachine platform, operators can customize the digital multipass to match the look of their salon, bistro, fitness center, or other business, including logos, colors, and images.

The design and content of the card can be modified at any time later, without the need to print new cards or change suppliers.

The customer registers through a simple web form and saves the digital multipass to their mobile wallet with one click, whether they use Apple Wallet or Google Wallet. No additional app installation or new account creation is required.

The digital card is always available to the customer on their phone and also serves as the basis for further communication and customer engagement throughout the period they use the multipass.

Operators set the number of credits for services or products that the customer uses on the multipass, and top up the card simply using a regular mobile phone with a camera and internet connection.

Credits and multipass validity can be adjusted at any time according to the current offer or individual agreement with the customer.

Speed and accuracy of check-ins are key to customer satisfaction. The PassMachine digital multipass provides both. Simply scan the QR code from the digital multipass stored in the mobile wallet. The system verifies the card's validity within seconds, displays the remaining credits, and records the deduction centrally. Both the customer and the establishment always have the current credit status and the assurance that the card cannot be used repeatedly without a record. Furthermore, no special hardware is needed; the staff can manage everything with a mobile phone.

Most customer communication today happens via SMS, social media, or email. The PassMachine digital multipass turns the mobile wallet into a direct communication channel unaffected by algorithms or overloaded inboxes.

Operators can use bulk, personalized, or GPS notifications to remind customers about expiring credits, approaching multipass expiry dates, or current offers.

Communication can be segmented based on customer behavior, including GPS notifications within a range of up to 100 meters from the establishment. Communication can be scheduled in advance to reach the customer at the right moment. Notifications can also be sent after the multipass is fully used, which is an ideal opportunity to offer the customer another purchase.

Digital multipasses provide detailed statistics on the usage of individual cards, visit frequency, and individual customers. Operators thus have clear sales and usage data in one place, instead of having to look for it in several different systems or paper records. It is also clearly visible who charged the multipass or deducted credits from it, and when.

This data also facilitates capacity planning, customer segmentation, and reactivation of those who haven't visited in a while.

A digital multipass replaces paper and plastic cards. The establishment saves on printing and production costs; the customer doesn't need to carry anything extra in their wallet, and the card cannot be lost in the same way as a physical card. If a customer accidentally deletes it, they simply enter their registration email, and the card with all its data will be sent again for download.

From design conception through customer registration and credit top-ups to check-ins and subsequent communication. PassMachine connects all key aspects of loyalty card management into one platform accessible in Apple Wallet and Google Wallet.

Operators gain customer insights, eliminate unnecessary administration, and can focus on what's most important: the service itself and customer satisfaction.

Want to find out how digital multipasses can simplify your business operations?

Contact us, and we'll be happy to show you how to integrate design, registration, top-ups, check-ins, and communication into one functional ecosystem.